Our customers Tino Andrea Honegger we learned about another of our customers, the Walensee stage know. After dancing as Tony Manero in Saturday Night Fever in Walenstadt in 2017, he produced a promising new family musical at the Bernhard Theater Zurich in 2020: The lion who couldn't write. Based on the famous children's book by Martin Baltscheit, a colorful play with prominent actors was created. In addition to Jesse Ritch in the main role of the lion, Lucas Fischer, Ronja Borer, Nina Burri and many more also took part. We were only too happy to support the new producer Tino Andrea Honegger with our broad PR, content production and media know-how. In addition to the Media relations we also took on advertising and marketing measuresWe have established media partnerships with Schweizer Familie, FamilienSpick, Tagblatt der Stadt Zürich and Radio Zürisee. As Content Creator We also supervised the professional set design and costume photo shoots and the filming of exciting Behind-the-scenes videos. Photo and video content, which we were able to use in a targeted manner in our media work.

Media work with a top-class cast 

The Lion musical naturally also offered a potpourri of exciting storylines for media stories. On the one hand, we had Tino Andrea Honegger, a director and producer who was a successful musical performer starting his very first production. The Migros magazine particularly liked that. And the creative team behind the musical also featured interesting personalities such as Katrin and Simone Baumberger: a brother and sister team who created the set design and all the costumes together - ideal characters for media such as the St. Galler Tagblatt and Switzerland at the weekend. Thanks to the prominent actors, we also placed exclusive stories on Jesse Ritch in the View and in the Schweizer Illustrierte. SRF visited the rehearsals as part of the "May I? Splendor and glory came to the premiere to accompany the director, but also to capture the voices of the celebrity actors and celebrity guests. In our Blog "4 guarantors for lion-strong PR", you can find out more about our work for the lion musical.
The cast of the Lion musical professionally staged. © Thomas Buchwalder