Since 2014, we have already implemented numerous PR and event measures for St. Pete/Clearwater around. The aim was to increase awareness of the destination among the general public. The tourist region on the west coast of Florida has already won several awards for its dream beaches. And the non-stop flight from Edelweiss from Zurich to Tampa Bay makes the Swiss an exciting target group for the vacation destination.

Miss Switzerland Camp 

In 2014, we brought another exciting media production to St. Pete/Clearwater: the Miss Switzerland Camp. We produced photo and text material for the Miss Switzerland magazine of Schweizer Illustrierte and various other media to promote the vacation destination. The great interest in the Miss Switzerland competition led to many media outlets using the Content took over. As a result, the destination enjoyed a very high media presence in all relevant regional and national media. St. Pete/Clearwater was also featured in various clips in the final of the live TV show "Miss Switzerland 2014".

Maxim shoot with Tanja La Croix and video clip shoot

In the fall of 2015, the German-language MAXIM magazine presented its "Hot 100" list of the most attractive women of the year. We organized a cooperation with the magazine and accompanied the winner, DJ and model Tanja La Croix, for a Content production to St. Pete/Clearwater. In addition to the cover photo, further images were produced there for the MAXIM Hot 100 issue. By staging Tanja La Croix at unique locations in St. Pete Beach or Fort De Soto Park, we were able to successfully place the destination in the media. At the same time, we used the trip to produce the music video for Tanja La Croix's single "We turn the world around" on location.

Zurich City Beach

To draw the attention of the Swiss to the attractive vacation destination of Tampa Bay, we organized a somewhat different kind of event on behalf of Visit St. Pete/Clearwater in Zurich in July 2014. Afterwork networking event for tour operators and the media. With a beach party, we brought the coastal region of St. Pete/Clearwater, which offers "America's best beaches" according to TripAdvisor, to Zurich. The event took place with sand, pool and bars on the roof of a parking garage in the middle of the city. With this exciting networking event with a spectacular touch, we reached out to travel agency employees and generated media coverage in trade and consumer media.

Agent Event

In 2013, we were able to organize a B2B event at the AURA event location in Zurich, which gave travel agents and media representatives an impression of Tampa Bay as a destination and was used as a networking platform. We were responsible for the event organization, the Event managementwhich Content production for the 360-degree screens and accompanied the event with PR measures. For example, the then Mister Switzerland Sandro Cavegn gave an insight into his personal photo album from his trip to Tampa Bay at the event, which we were able to successfully place in the media as a people story.
Impressive 360-degree screens at the agent event for St. Pete/Clearwater at AURA Zurich.