Media work for festivals is always exciting. And clients who want to make a difference and have a vision are particularly inspiring for us. Loris and Quirin Moser are two students who want to bring a breath of fresh air to their home town of St. Moritz. Instead of alpine tranquillity, a lifestyle experience as part of a festival on Salastrains should attract a younger audience again. Their idea has not only been well received in St. Moritz. We support the two young entrepreneurs and their team with the Media relations around the new SunIce Festival St. Moritzwhich shone with international DJ acts such as Diablo, Alan Walker, Lost Frequencies and Charlotte in the line-up. Winter activities such as skiing, e-snowmobile cruising, paragliding and hang gliding are also on the agenda of the first SunIce Festival. A unique combination that Loris Moser presented in the program Top Talk explained. Even the German lifestyle show Taff, which can be seen daily on Pro7, was in the starting blocks to cover the big event from March 13 to 15, 2020. Due to the ban on major events as part of the coronavirus crisis, the festival had to be postponed several times and is now set to take place for the first time in April 2022. Sit back and drink tea? Not for the dynamic team at the SunIce Festival St. Moritz.
Media relations and content production with influencers: In the run-up to the SunIce Festival, the organizers relied on familiar faces.

SunIce Influencer Contest

To offer their young target group something despite the lockdown, the SunIce team launched Switzerland's biggest micro-influencer contest on Instagram. They were looking for young talents who want to become successful content creators and influencers on social media. Exciting challenges awaited the young talents, in which they had to prove their creativity as well as their photo and video skills. Online and in compliance with the coronavirus, they were supported by experienced Swiss influencers such as Mirjana Zuber, Rafael Beutl or Arina Luisa coached. According to the figures on the SunIce Instagram channel for a veritable hype. In the first round of the online contest, they reached almost 200,000 people across Switzerland and registered two and a half million impressions on their channel. 128 micro-influencers took part in the interactive social media competition. In the end, the St. Gallen native Joya Steiner as the most creative young talent in Switzerland. We ran various media stories so that not only regional media, but also industry media such as the Advertising week or news media such as Nau reported on the competition. We are already looking forward to supporting the festival newcomer and the up-and-coming SunIce team with their media work once again.
Joya Steiner, winner of the SunIce Festival Influencer Contest for which we handled the media relations
Winner and new face of the SunIce Festival: Joya Steiner from St. Gallen.