Since 2018, we have taken over the Media relations for the Swiss watch brand traser Swiss H3 watches.The watches from the Bernese watchmaking company are developed and manufactured in Niederwangen. And they have a unique feature: a permanent and constant readability of the time display in the dark and in poor visibility conditions. The reason for this is the specially developed trigalight self-luminous tubes. These do not require an external power supply and light up day and night for ten years with unchanged luminescence.
traser media relations
As part of the Media relations For the Swiss watch brand traser, we continuously inform editorial teams about new collections. We continuously prepare media stories for the customer in all language regions. We also support journalists at trade fairs, such as the Baselworld. We also work with selected ambassadors and influencers for traser.
The traser P68 Pathfinder GMT in green not only shows the time in two different time zones, but also the route thanks to the integrated compass ring.
Baselworld
At Baselworld 2019, we were able to support our customer traser swiss H3 watches directly on the front line. It was a special experience to represent traser at the largest watch and jewelry fair in the world. At the fair, we met with the most important journalists from the watch industry. In addition to networking, we presented the latest models in the collection to the media representatives. We were also able to present a world record to the media at a media event to mark the anniversary of our parent company mb-microtec: the traser T1000 - the brightest self-luminous watch in the world. We placed numerous reports on the record and the newly launched watches in national and international media.
At Baselworld 2019, we were able to support our customer traser on the front line.
Video productions new watch models
As part of the launch of two new watch models, we had the pleasure of producing a Content production realize. From creating the video idea, working out the storyboards and organizing the shoot, to creative direction on location. We produced two storytelling videos and image material in a single day. We used this to communicate the new models traser P69 Pathfinder GMT and the traser P67 SuperSub.
