In 2018, on the occasion of the opening of the new themed area "Toy Story Land" at Disney's Hollywood Studio, we created a unique promotion for the Walt Disney World Resort in Orlando with Radio 24: Over the radio we raffled off an exclusive package that turned a Swiss family into the ultimate theme park testers. In addition, we raffled off a non-stop flight to Orlando/Florida and a week's stay at the Walt Disney World Resort for four people. On site, the family was able to discover the theme parks Magic Kingdom, Animal Kingdom, Disney's Hollywood Studio and Epcot and then report on them. In the run-up to the trip, we sent Radio 24 to Orlando to produce our own content. This allowed us to play the competition on multiple media channels and give participants a taste of the unique experience. The resulting videos and stories were then distributed on air. In addition, Radio 24 played the content via the website and social media channels. We also produced Content for your own landing page. This made Walt Disney World Resort in Orlando the topic for a whole week.
The winning family, who were allowed to be theme park testers for once.