In 2018, we had the pleasure of opening the spectacular and unique new building of mb-microtec AG in Niederwangen near Bern and taking over the PR- and Event measures. In the building, qualified employees produce the highly sensitive tritium light sources, which glow for decades without external energy supply. The company produces 15 million of these luminous particles annually. They are used, for example, in space travel, aircraft cockpits, visors or watch dials and hands. We organized the official PR event for the opening with former Federal Councillor Adolf Ogi as guest speaker and guided the media representatives through the production site.
In addition, we are continuously implementing PR measures and national media campaigns to tell stories about the company and its own watch brand, traser.