We love telling stories! And we love all things nice, and what’s nicer than a vacation? That’s why our destination storytelling is simply unbeatable. We tell stories for airlines, destinations, attractions and hotels. Because stories are memorable – and your brand should be, too!
Hotel marketing: The FBC way
You can book the complete package with us, which means we take care of the marketing strategy, planning, operational implementation and evaluation for your products or services. From classic brand positioning, creative storytelling, edgy PR stunts to TV spot production and media planning – we have all the expertise in-house and there are no limits to what we can do.
The package deal: La Val Hotel & Spa
As a 360° storytelling agency, we handle all marketing activities for La Val Hotel & Spa, the four-star hotel in Brigels, Switzerland. We have already implemented several exciting campaigns and content productions for PR, social media, OOH as well as brochures and direct mailings.
What our client has to say
„Ferris Bühler Communications first took over the PR for our hotel, which needed a strong crisis-proof campaign especially during the pandemic. Their eye-catching PR campaign exceeded our expectations: Not only did we get real storytelling – no, the content produced was tailored for all marketing channels, so we expanded our collaboration to 360-degree.“ – Reto Engler, Host LA VAL Hotel & Spa
Tailormade Storytelling: HOTEL NOËL by Zürich Tourism
For Zürich Tourism’s prestigious year-end project, a decentralized pop-up hotel, we created a plethora of stories for the media in all language regions of Switzerland. Not only did we create an impressive media coverage of over 100 articles in two consecutive years, we also brainstormed and planned all content production around the PR campaign to produce compelling videos and photos of the hotels.
What our client has to say
„Very competent consulting in tourism destination marketing as well as creative and targeted ideas – the feasibility is always thought through and pre-sketched. Ferris Bühler Communications speaks the customer’s language at all times.“- Martin Birrer, Area Manager Germany, Switzerland, Gulf States at Zürich Tourism.
Out of Home Campaign: Grand Hotel Kronenhof
To promote the spectacular fall season in the Engadine, we produced an eye-catching visual for the 5-star hotel Grand Hotel Kronenhof. “Pachific engiadina“ stands for lightness, calm and serenity and the ballerina in the campaign dances through the hotel with ease and creates a magical atmosphere. The photo and video content was used in a DOOH campaign across Switzerland.
Our modular system for hotel marketing
Basic communications: regular media coverage and influencer campaigns
Social Media Marketing: content creation, community management, campaigning
Creation, production and media planning for TV and radio spots, DOOH & Co.
Definition or finetunig of branding, positioning and brand messaging in DACH region
Organization of memorable events for B2B and B2C clients
Creation of PR stunts and unexpected experiences that make a brand stand out
How we shape storytelling in tourism
Our founder Ferris Buehler is not only the president of the Swiss Travel Communicators, a network of travel journalists, creators and marketers, he is also featured in the german-speaking media on a regular basis. Read his recent interviews about Bruce Willis’ cooperation with the Swiss region Davos Klosters and the lack of creativity in tourism marketing.
