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Re-thinking storytelling for tourism

We love telling stories! And we love all things nice, and what's nicer than a vacation? That's why our destination storytelling is simply unbeatable. We tell stories for airlines, destinations, attractions and hotels. Because stories are memorable - and your brand should be, too!

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Hotel marketing: The FBC way

You can book the complete package with us, which means we take care of the marketing strategy, planning, operational implementation and evaluation for your products or services. From classic brand positioning, creative storytelling, edgy PR stunts to TV spot production and media planning - we have all the expertise in-house and there are no limits to what we can do.

The package deal: La Val Hotel & Spa

As a 360° storytelling agency, we handle all marketing activities for La Val Hotel & Spa, the four-star hotel in Brigels, Switzerland. We have already implemented several exciting campaigns and content productions for PR, social media, OOH as well as brochures and direct mailings.

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What our client has to say

"Ferris Bühler Communications first took over the PR for our hotel, which needed a strong crisis-proof campaign especially during the pandemic. Their eye-catching PR campaign exceeded our expectations: Not only did we get real storytelling - no, the content produced was tailored for all marketing channels, so we expanded our collaboration to 360-degree." - Reto Engler, Host LA VAL Hotel & Spa

Tailor-made storytelling: HOTEL NOËL by Zürich Tourism

For Zürich Tourism's prestigious year-end project, a decentralized pop-up hotel, we created a plethora of stories for the media in all language regions of Switzerland. Not only did we create an impressive media coverage of over 100 articles in two consecutive years, we also brainstormed and planned all content production around the PR campaign to produce compelling videos and photos of the hotels.

What our client has to say

"Very competent consulting in tourism destination marketing as well as creative and targeted ideas - the feasibility is always thought through and pre-sketched. Ferris Bühler Communications speaks the customer's language at all times."- Martin Birrer, Area Manager Germany, Switzerland, Gulf States at Zürich Tourism.

Out of Home Campaign: Grand Hotel Kronenhof

To promote the spectacular fall season in the Engadine, we produced an eye-catching visual for the 5-star hotel Grand Hotel Kronenhof. "Pachific engiadina" stands for lightness, calm and serenity and the ballerina in the campaign dances through the hotel with ease and creates a magical atmosphere. The photo and video content was used in a DOOH campaign across Switzerland.

Our modular system for hotel marketing

Basic communications: regular media coverage and influencer campaigns

Social media marketing: content creation, community management, campaigning

Creation, production and media planning for TV and radio spots, DOOH & Co.

Definition or finetuning of branding, positioning and brand messaging in DACH region

Organization of memorable events for B2B and B2C clients

Creation of PR stunts and unexpected experiences that make a brand stand out

How we shape storytelling in tourism

Our founder Ferris Buehler is not only the president of the Swiss Travel Communicators, a network of travel journalists, creators and marketers, he is also featured in the german-speaking media on a regular basis. Read his recent interviews about Bruce Willis' cooperation with the Swiss region Davos Klosters and the lack of creativity in tourism marketing.

We've told the stories of the following tourism brands

EDELWEISS

March 18, 2021

CORVATSCH

March 15, 2021

ENGADIN ST. MORITZ

March 14, 2021

ENGADIN ST. MORITZ M.

March 13, 2021

LA VAL HOTEL & SPA

March 8, 2021

Zurich Tourism Logo

ZURICH TOURISM

March 8, 2021

EngstligenAlp Logo

ENGSTLIGENALP

March 8, 2021

VISIT DENVER

March 3, 2021

LAS VEGAS CONVENTION

March 2, 2021

ST. PETE/CLEARWATER

March 1, 2021

WALT DISNEY WORLD RESORT

February 28, 2021

CLUB 8848

February 20, 2021

FREESKI WORLD CUP

February 19, 2021

ICT COSTA RICA

February 5, 2021