The workshop for measurable and creative corporate communication. From the idea to implementation.
About the Digi-Telling Workshop
In our "Digi-Telling" workshop, we combine everything you need to successfully digitizeyour company with the art of storytelling. Together with two experts, you will develop a concept and learn not only which digital channels have the greatest added value for your company, but also what content you need for them. The workshop enables you to develop a strategy and explains how to generate and implement creative ideas, determine the right channels and measure the success of your work.
We achieve this
You receive a complete analysis and suggestions for improving your technical and content status quo.
If not available, we develop a target group persona together.
We show you how "digitally ready" you are and where the biggest levers are that you should focus on - tailored to your company and your resources.
You will receive an elaborated concept with the measures to be implemented.
You will learn how to keep finding new stories that you can use for your (digital) marketing.
We teach you how to prepare stories efficiently and cost-effectively - whether as text, graphics, images or video.
At the end of the workshop, you will know on which channels you can best reach your target group with which story and how you can measure success.
Workshop content
We will answer the following questions in our workshop:
| Digitization | Storytelling |
|---|---|
| What is digitalization and why is it important? | What is storytelling and why is it important? |
| Who is digitization for? What technical requirements do you need? | What is visual storytelling and how can your company make use of it? |
| How important is digitalization in your company's marketing? And where do you need to focus? | What are the tools for good stories and how do you choose the right time to tell your story? |
| What technical requirements do you need? | How do you produce efficient content to tell your story across different channels? |
| What does a concrete implementation on different channels look like in your company? | How do you measure whether a story was successful (both quantitatively and qualitatively)? |
Who is the workshop for?
The workshop suits you and your company if...
you want to find and tell your company stories.
you want to make efficient use of digitization with all its benefits.
you want to reach your ideal target group with customized stories on the right channels.
The experts
About Ferris Bühler Communications
Ferris Bühler Communications is one of the leading Swiss content and storytelling agencies in the lifestyle & entertainment sector. For 22 years, we have been successfully putting our clients in the media spotlight with creative ideas and supplying the media with customized and exciting stories. In doing so, we take unconventional approaches and draw on a huge personal network.
About Digital Go
Digital go is no ordinary agency. With our company-specific approach, we lead our clients to independence in digital marketing. Our experience is your success: We attach great importance to business goals & efficiency - and only digitize where it really makes sense. We want to work with you to develop the digital topics and transfer the necessary knowledge - in a practical way and without long theories. Digital go is "more than just a marketing partner".
Costs
- Detailed analysis of existing digital channels and storytelling approaches
- One-day workshop with 2 experts for up to 10 people
- Elaborated concept with concrete recommendations for action
CHF14.990
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