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THE seminar for PR and media work

Dates coming soon

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If I was down to my last dollar I would spend it on PR

Bill Gates

You too can become a media professional

Have you just founded a start-up and now want the world to know about you?
Do you work in marketing and don't know how to win over journalists? Or would you like to brush up on your PR knowledge to keep up to date in the fast-paced, digital media world?

Ferris Bühler explains in the video how you can achieve these goals.

Four reasons why you should not miss this seminar

Over two days, you will learn everything you need to know about media relations. In an exclusive setting, the speakers will address your personal questions so that you can implement your own campaigns immediately after the seminar. The focus is on practice and mutual exchange. The speakers will teach you with examples from everyday life and insider tips that you won't find in any textbook.

This mix of expertise awaits you

Never before have you been able to acquire so much knowledge in so many different subject areas in such a short time.


How do I create effective stories?


How do I develop creative PR concepts that are convincing?

Content Production

How do I produce texts, photos and films for my channels and media?


How do I organize media events or stunts with charisma?

Online PR

How can I use social media, blogs and forums as multipliers?

Influencers and VIPs

How do I get well-known personalities to advertise for me?

Media relations

How do I successfully place my stories in the media?

Performance review

How do I measure the success of my media work?

Media training

How do I present myself effectively in front of the microphone and camera in crisis situations?

Freelancer and agency management

How do I work efficiently with freelancers and PR agencies?

Still not sure if the seminar is for you? Then get a free foretaste...

Download PR guide

Why the PR seminar is right for you

The 2-day PR seminar focuses on practical experience. The participants and speakers exchange ideas, discuss personal questions together and reveal insider tips that you won't find in any textbook. This is because people with a thirst for knowledge from a wide range of industries meet here and make valuable contacts - from marketing managers to the self-employed - with or without PR knowledge.


Creative minds who want to make their work a topic of conversation.

Press spokespersons

Media professionals who want to perfect their collaboration with the media.


Courageous makers who are ready to go public.

Social Media Managers

Producers who recognize potential and like to think ahead and outside the box.

PR and marketing staff

Experienced PR and marketers who are interested in the latest trends.

Agency employees

Marketing professionals who want to think outside the box.

Are you unsure whether the seminar meets your requirements? Anina Meier will be happy to advise you personally and answer your questions on +41 (0)56 209 15 15.

Communications trainer, hardcore journalist and PR professional

Ferris Bühler - PR Expert

The former editor-in-chief and TV producer specializes in the media staging of companies and individuals. His storytelling and content agency, Ferris Bühler Communications, is constantly making a name for itself with its unconventional communication ideas and has a large network.

Sandra Casalini - Copywriter, author & blogger

The passionate storyteller has been creating stories for leading Swiss print media such as Schweizer Illustrierte, GlücksPost and Wir Eltern for over 20 years. Her blog is also published weekly on Schweizer Illustrierte Online and Watson.

Stephan Lendi - Speaker & Moderator

Stephan Lendi is an experienced presenter, speaker and communications trainer. In addition to radio and television presenters, he trains CEOs, media spokespeople and communications managers.

What our participants say

Free PR guide

Are you still unsure whether you can take part in our seminar? In the meantime, download our PR guide worth CHF 24.90 free of charge. Have fun with it.