To bring a story to life, sometimes you need a live happening. Good thing we are also an event agency. We write individual event concepts and know the latest trends in event marketing to successfully stage your product or company.
Event conception
Event management and marketing
Whether you are considering event marketing for customer retention or to reach new target groups: We help you define your event marketing goals and provide creative ideas for implementation. Whether it's a party, open day, trade fair appearance or expert roundtable - we plan and organize every event with great attention to detail and exciting content that provides really good material for stories.
Why do we sometimes need an event?
Event marketing arouses emotions
Interaction, experience and entertainment: a successful event should not just focus on pure information, but should also always entertain and trigger an action and thus arouse emotions. Today, brands, influencers and companies vie for our attention at the same time and on different channels. Our 'always-on' mode leads to constant overstimulation, which makes us less receptive and dulls us. But physical encounters with unique experiences - they always draw us in.
Marketing events retain customers
At an event, a brand is in direct contact with its target group: this creates memories that the consumer can only associate with the brand. Today, this feeling of connection is more important than ever in order to build a brand and stand out from the crowd. Today, people consume based on values, they ask why - and a great memory can be exactly the answer.
Traditional PR is no longer enough
Media relations alone are no longer enough to tell the story of a company or a product. Because consumers today are cross-media, new channels need to be used. And that requires content. Because today, everyone wants to like, share and repost what they like. An event offers enough image and video material to bring a service or product to life visually and provide content for all communication channels. However, this does not mean that media work is no longer necessary: the media can choose from a wealth of interesting material, whether audio, video or photos.
We organized a Beer Yoga event in Zurich for Visit Denver and Edelweiss.
Event conception for all channels
Good event marketing needs a strategy: we define all event marketing measures and tasks and take care of implementation - online, on social media or for newsletter marketing.
Concept
Organization
Authorizations, partners, suppliers
PR support
Media relations
Content production
Video, photo, audio
Advertising
Placement of content on social media, Google & Co.
We regularly organize events for Edelweiss around new destinations.