Why do many companies or individuals fail to make it into the media despite their best efforts? Because they don't follow some basic rules of press and media relations and get a lot of things wrong.
PR professional Ferris Bühler has produced a free guide entitled "The 10 biggest mistakes in PR and media relations". It covers the following topics:
- Differences between advertising and PR
- Tips for the successful placement of media stories
- Effective tools for building relationships with journalists
- Notes on compliance
- Tips for crisis communication