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Stories to your ears: podcasts as a high-reach marketing tool

Take off with podcast production

Podcasts are the trend medium of our time. More users, more buzz, more involvement - audio content enriches the marketing mix and enables companies to get their message across to their target group one-to-one. All it takes: a good idea, a microphone and a platform.

Podcast marketing: the perfect extension of the content strategy

A podcast marketing strategy as part of the holistic marketing mix opens up completely new dimensions for companies. With crisp audio content, companies have the opportunity to provide know-how and expertise to the respective target group in an authentic way - packaged in relevant content that offers the audience added value and creates sympathy. At the same time, companies with their own podcast gain exciting content for their website, newsletter and social media channels.

Why consumers love podcasts

Listening to a podcast on a specific topic is now as normal as brushing your teeth in the morning. Podcasts are available on demand anywhere and at any time - completely independent of time and place. Whether on the way to work, in the car or while cooking: The content is accessible at any time on Spotify and co. Once the user has downloaded the episode, it can even be accessed offline. Whether for entertainment, inspiration or further education - consumers search for and find podcasts that match their interests. And the best thing is: they have their full attention! There is hardly any other medium where involvement is as high as with podcasts. Listeners are not exposed to the content casually or involuntarily, but consciously choose the format. As a result, listeners are interested in the relevant topic area from the very first second.

I would like to learn more about podcast production

Why do you need a professional podcast?

Build expert status with podcast marketing

In an authentic way, a company can show its best side in the podcast and position itself as an expert in the relevant field. This allows the company to build authority in its niche and take on a pioneering role by sharing its expertise with the audience. If listeners are enthusiastic about the content of the podcast, you can retain them in the long term - and become the love brand of your target group.

Podcasts create proximity and trust

Audio content builds trust. With a podcast, a brand is in direct contact with the target group and gives the company an individual voice. The direct line to (potential) customers creates closeness and gives a brand visibility on the market. This feeling of connection is more important today than ever to build a brand and stand out from the crowd.

Did someone say surreptitious advertising here?

Corporate podcasts are not perceived as advertising - the brand slowly but steadily burns itself into the memory of its listeners. A returning podcast listener is comparable to a regular visit by the target group directly to the company: The potential customer comes into the company, looks around and listens with interest to what the company has to say. Pure awareness!

Podcast for companies: SMEs, start-ups or corporations - anyone can podcast

Podcasts are not just for the big players! Because podcast production costs are manageable. Whether SME, start-up or one-man show - they all have something in common: know-how, expert knowledge and something exciting to tell. So why not share your knowledge and pick up your target group where they like to be?

Podcast production made easy

So why not produce a podcast yourself? We support you with the podcasting concept, production and marketing - either in individual areas or as an all-round carefree package.

Step 1: Podcast concept

Development Basic idea
Topic identification
Name creation podcast
Strategic integration into the marketing mix

Step 2: Podcast production & distribution

Graphic design: creation of logo & episode cover
Sound design: Title melody & intro/outro
Production and editorial planning
Casting for moderation & guests
Recording & support: in our podcast studio or at your premises
Post-production (cutting, mixing)
Production of video & photo recordings for marketing purposes
Hosting and distribution on all common streaming platforms (Apple Podcasts, Spotify, Google Podcasts etc.)

On request: The podcast as a video

Recording and live editing of the podcast
Preparation of the program for YouTube, social media & own marketing channels

Step 3: Podcast marketing

Preparation & SEO optimization of the podcast for website, social media and newsletter
Paid content & advertising: social media advertising, ads on Google & Co.
Media relations: Sending out media releases and placing editorial reports on the podcast
Monetization of the podcast: creation of sponsoring documents, support in finding sponsors if desired

Rent our podcast room

You already have an idea for your podcast, but you lack the technical equipment and space for your professional recording. No problem, simply rent our podcast room in Baden right next to the train station.

Rent a podcast room

What our customers say

"With our podcast 'Schnurri mit Buri', we create proximity to our customers and can position our brand in a likeable and entertaining way.

Raphael WernerHead of Marketing, Lidl Switzerland

We have already made these companies and individuals heard:

I would like to learn more about podcast production

more on the topic

And if you want to produce your own podcast, we will be happy to provide you with our best tips on podcast production.

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Listen to our podcast StoryRadar here and find out why podcast marketing is the perfect extension of your content strategy.

Influencer Mirjana Zuber recording her podcast 'Road to Success' in our podcast studio