The Graubündner Kantonalbank launched a campaign about women and pensions in 2021. The face of the campaign was the Chur rapper Vivienne Katharina, the first woman to rap in Graubünden German. Our task as a communications agency was to make the young woman from Graubünden known and thus position GKB as a bank that stands up for women. Her new song "The woman does that for us" We used this as a hook in our media work to place the power woman in regional and national media. With gripping interviews and portraits, we succeeded in making the face of the pension campaign and her new song known and generating many new downloads.
The campaign face of the GKB in the recording studio
The Chur rapper Vivienne Katharina in the recording studio. © Daniel Infanger