At the end of 2020, we had the pleasure of working for the Swiss development organization Helvetas design and realize an emotional year-end campaign including a PR stunt. As an independent development cooperation organization, Helvetas is committed to a just world in which all people live in self-determination, dignity and security, use natural resources sustainably and take care of the environment. Content of the campaign: People living in poverty from all over the world make contact with Switzerland via video call. With the online donation campaign, we wanted to show that Thanks to advanced digitalization, the world remains connected even at a distance - we are not alone. On the contrary: even in times of a pandemic, we are there for each other, looking out and helping. For the campaign, we were able to help Helvetas find protagonists from all over the world and turn their stories into touching stories. Videos to transform it. The project allowed us to live out all facets of our storytelling agency. Because we not only produced content for Social Media Marketingbut also for out-of-home advertising and the Media relations. In the digital marketing area, we produced all graphics in Helvetas' corporate design. We use these for social media advertising, YouTube advertising and display advertising in several languages. For an out-of-home campaign, we also created a hanging carton that was displayed in all Zurich public transport companies (VBZ). We also took care of all coordination with producers and suppliers for Helvetas and organized a PR stunt as a highlight, which we accompanied with various PR measures. Together with Clear Channel Switzerland, we broadcast the video calls from all over the world on Zurich's Bahnhofstrasse. We recorded the reactions of Christmas shoppers in a video for the media. What makes us particularly happy is that this idea won the award for the most creative fundraising campaign of 2020/2021 at SwissFundraisingDay 2021! Here for the press release from SwissFundraising.