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Every year, the trends and innovations of the media world are presented at Social Media Marketing World. Specialists from the USA and around the world meet in San Diego and provide insight into how companies can best position themselves with the help of social media. Our founder Ferris Bühler was there and brings along his 3 key messages that you should definitely keep in mind for your social media planning.

1. there is not "the one" platform

Facebook, Instagram, LinkedIn and now also TikTok. Do you also have the feeling that you need to be represented and successful with your company on every social media platform in order to survive on the market? Then we can reassure you: you don't have to be present on all platforms. It is much more important that you choose the platform that is most relevant to your goal and your target group. Think carefully about how your target group wants to be addressed on the platform. By addressing them in the right way, you will be able to motivate your target group and encourage them to interact.

SALE

If your main goal is to generate sales with social media, then Facebook and Instagram are the best platforms for you. Both offer a variety of features and tools to showcase products and services, target potential customers and support the sales process. You can place ads, target specific groups, integrate shopping functions and interact directly with your customers.

NOTICE

If your main goal is to increase your brand awareness, Instagram and YouTube are the ideal platforms. Instagram allows you to share visually appealing content and showcase your brand aesthetically. You can post high-quality photos and videos, use stories and collaborate with influencers to increase your reach. YouTube gives you the opportunity to upload longer videos and reach your target audience with informative or entertaining content. By posting videos regularly, you can build a loyal subscriber base and increase your brand awareness.

LEADS

If you want to generate more leads with your social media presence, Facebook and LinkedIn are the platforms for you. Facebook offers various advertising formats and targeting options to reach out to potential customers and get them to learn more about your products or services. LinkedIn, on the other hand, is a professional platform that allows you to target business people and professionals in your field. You can create company pages, share valuable content and use networking opportunities to generate qualified leads.

Conclusion: If you are looking for all-rounders that can cover most aspects, then Facebook and Instagram are the best options for you. Both platforms offer a wide range of features to generate sales, increase awareness and attract leads. You can share visual content as well as run targeted ads to appeal to your target audience. By combining both platforms, you can fully leverage your social media presence and effectively pursue your marketing goals.

Ferris Bühler traveled to San Diego for Social Media Marketing World.
Ferris Bühler traveled to San Diego for Social Media Marketing World.

2. facebook is not dead

Despite the opinion of some experts that Facebook is dead, Social Media Marketing World confirms that Facebook is still one of the largest and most influential social media platforms. With individual advertising options and targeting possibilities, Facebook offers a wide range of opportunities for sales, increasing awareness and lead generation. That's why you shouldn't neglect Facebook when setting up your social media strategy. We present two ways in which you can use Facebook effectively to generate new followers:

REELS VS. TIKTOK

Reels generate 140 billion views every day. This is an impressive figure that continues to grow. Facebook and Instagram Reels have therefore established themselves as strong competitors for TikTok. However, this does not mean that you necessarily have to be active on TikTok in order to achieve success. Think about which platform your target group is active on. This is where you will achieve the greatest benefit and the greatest success.

FACEBOOK TEXTPOSTS

Facebook text posts offer you a unique opportunity to share information, thoughts and stories directly with your target group. Instead of a photo or video, only a text in the form of a graphic is published. By publishing text posts, companies can communicate their messages in a concise and personal way while encouraging engagement from their target audience. Text posts, just like reels, are also pushed by Facebook and played out to strangers.

Ferris Bühler and Park Howell at Social Media Marketing World in San Diego.
Ferris Bühler met storytelling expert Park Howell at Social Media Marketing World.

3. video content is a must

At Social Media Marketing World, everyone agreed that if you want to stand out on social media, you have to use video content. Reels, TikTok and YouTube. If you follow these tips, your next video could go viral:

SHORT VS. LONG

Think about the theme of your video. Short videos for Reels, TikTok and YouTube Shorts can be produced quickly in portrait format. Quality doesn't play a major role here, as these videos don't have to be perfect. The main thing is that you publish content on a regular basis. Larger topics that require more time to explain are better suited to longer YouTube formats - but where quality is a must.

STORYTELLING

When creating and shooting videos, you should make sure that your viewers are not confronted with too much or too strong advertising. An effective way to capture their interest and increase engagement is through storytelling. By telling a story with your videos, you create a connection with your viewers. A well-told story arouses emotions and curiosity and ensures that your message is better remembered.

ATTENTION SPAN

Viewers decide in just a few seconds whether they want to finish watching a video. The attention span of viewers of Facebook videos is now three seconds. For Instagram Reels, this span is even just one millisecond. If you don't give viewers a reason to continue watching within this short time, they will keep scrolling.

THUMBNAIL & TITLE

The motto here is: Click & Stick! Give searchers a reason to click on your video and stay. An expressive thumbnail and a catchy title attract attention and arouse curiosity. But titles that immediately show what the video is about also help you to be found by your target group. What need do you want to fulfill with your video and what added value does it offer? Think about what potential viewers would type into the search bar to come across your video. If you take these aspects into account, you increase the chances of your video being discovered and viewed.

If you apply these three key messages to your social media strategy, nothing stands in the way of you positioning your company correctly and reaching your target group.

Would you like to learn more interesting facts about social media marketing and find out what else Ferris Bühler experienced in San Diego? Then listen to our podcast episode on Social Media Marketing World on our podcast StoryRadar now.

Do you need support to tell your story? As a 360° storytelling agency, we will be happy to help you. Book here your non-binding initial consultation.