Nowadays, companies can hardly do without offering their services and products online. For our PR agency in Baden, this means that we have to be present online. And one of the best platforms for online advertising is YouTube. We reveal our five reasons why you should use YouTube as an advertising platform.
Reason no. 1: The further, the better!
After Google YouTube the second largest search engine in the world. The platform has more than two billion active users every month - an enormous reach that you should definitely take advantage of. What's more, YouTube is available in almost every country in the world. This allows you to reach a global target group on the one hand and address local target groups on the other.
Reason no. 2: Finding the right target group
If the whole world is too big a target group for you, you don't have to be afraid of YouTube. The platform offers a variety of targeting options to ensure that your ads are only shown to users who are interested in your product or service. Based on demographic data, interests, behaviors or purchasing behavior and many other variables, you can find the right target group for you.
Reason No. 3: Video killed the radio star
However, one variable is always set for YouTube advertising: Moving image is key. YouTube is a video platform, which means you need to convey your (advertising) message in a visually appealing way. With the right video - both visually and in terms of content - you can build an emotional connection with potential buyers and increase your brand awareness. Videos also have the advantage that they have a higher recognition value and are shared more frequently by users. Additional factors that increase your reach.
Reason no. 4: Always remain flexible
When you advertise on YouTube, you benefit from the fact that the platform offers you great flexibility. Thanks to the variety of different advertising formats, you can adapt your advertising to the preferences and needs of your target group at any time. Depending on the target group and objective, a different format may be more suitable. For example, views are calculated when users watch the video, in-stream ads are shown before or during a video and ads in YouTube search results are placed at the top of the search results page.
Reason No. 5: Measurable results
You can also measure the success of your campaigns with YouTube's extensive analytics tools. The number of views, interaction rate and conversions, among other things, provide information about the effectiveness of your advertising. Check the success of your campaign not only at the end, but also during its runtime. This allows you to make adjustments if necessary in order to achieve the desired results.
The exciting combination of enormous reach, targeting, video format, flexibility and measurability makes YouTube one of the best platforms for online advertising. Advantages that you should take advantage of to increase your brand awareness, generate more traffic to your website and ultimately generate more sales and profit.
FBC goes YouTube: everything to do with the world of PR and communications
From now on, we at FBC will be presenting six new formats on the topics of communication, PR, marketing and more. We uncover myths, give valuable tips, talk to exciting experts and reveal hot news. To make sure you never miss an episode, subscribe to our channel and feel free to leave us feedback. You can find more information about our new YouTube formats by FBC in the trailer.