New (corporate) podcasts are flooding onto the market every day. As a company, you don't want to miss out on this exciting trend. But the question remains: When is the ideal time to launch a corporate podcast? And what aspects need to be considered? Here we share five practical tips to ensure your corporate podcast takes the charts by storm.
1. stay true to yourself
Your authenticity is your trademark. Don't look too closely at what other successful podcasts are doing. Define a clear concept for your podcast right from the start. corporate podcast. Think about what messages and values your company wants to convey. Your uniqueness will set you apart from others and make your podcast unmistakable. Choose a topic that suits both your company and your target group. Determine which listeners you want to address - be it customers, industry colleagues or potential partners. The better you know your target group, the better you can tailor your content to them.
2. technology is not everything
High-quality audio is important, but technology alone does not make a great podcast. The content is the star. For starters, it's only important that your voices are easy to hear. If you make sure your podcast episodes are informative, entertaining and well structured, the technology is secondary. A good mix of specialist knowledge, interesting stories and practical tips will captivate and retain your listeners.
3. diversity at the microphone
The presenter plays a central role in your podcast. Choose people from your team who can present the topic in an authentic and lively way. It is important that you focus on diversity here. Don't just have men or people from the upper echelons in front of the microphone.
4. the right rhythm
Your listeners appreciate predictability. Plan ahead and publish your podcast episodes regularly at the same time and on the same day of the week - whether weekly, bi-weekly or monthly. This consistency allows your audience to look forward to new content from you and remain loyal to your podcast.
5. the right marketing
A great podcast also deserves great marketing. Use your existing company channels such as website, social media and newsletters to promote your corporate podcast. Also consider collaborating with influencers or industry experts to increase your reach. Use your network and existing marketing strategies to reach your target audience.
Your thirst for knowledge is still not quenched after our five tips? Then listen now to our episode with Fabio Sandmeier, lecturer in business communication and communication trainer at Lucerne University of Applied Sciences and Arts, on the topic of corporate podcasts in our podcast StoryRadar to.