Dyson to our FBC customer portfolio since 2021. As part of various projects throughout the year, we were able to support the British electrical appliance manufacturer with their Media relations and place media stories about the Dyson Pure Cool. On the occasion of National Allergy Day on March 25, 2021, for example, we have lined up numerous interviews - from Radio Energy, Radio Zürisee, Radio 32, Radio BernerOberland to FM1today.
Olympic media relations: Backpack Athlete
In preparation for the 2020 Olympics, athletes from six countries took part in a special kind of exercise: As part of a Dyson project, the athletes wore a Dyson backpack that collects air quality data. Their goal: to understand their personal exposure to air pollution and how it can affect their performance.
As our Swiss Olympic sprinter Mujinga Kambundji was also part of the study, we ran several exclusive stories with her. Both 20 minutes and Schweizer Illustrierte reported on their extraordinary training with the Dyson air quality backpack.
Mujinga Kambundji trains with her Dyson backpack at the Wankdorf Stadium in Bern.