Rent a pensioner has been Switzerland's largest online job placement platform for pensioners since 2009. In summer 2018, Rent a Rentner launched the PensionerFinder® - an app that allows you to search for the perfect pensioner and book them as a worker with just one click. We supported our client in communicating the unique app with PR measures. With exciting storylines about Rent a Renter and its users as well as the new RentnerFinder® app, we were able to place many individual stories in regional and national media. This enabled us to raise the public profile of the new app and the associated platform and introduce an exciting alternative to Swiss pensioners who don't want to be left behind just yet.
Visual of the Rent a Pensioner campaign for the launch of the RentnerFinder® app 2018.