WALENSEE STAGE

Since 2014, we have been responsible for the Media relations and PR stunts for the unique musicals on the Walensee stage. TSW Musical AG has been successfully producing open-air musical productions on the Walensee stage for over a decade. Walensee stage. With its breathtaking natural backdrop, it is considered the most beautiful lake stage in Switzerland.

Prominent guests on the Walensee stage

In order to generate additional attention for the Walensee stage during the season, we have already searched several times for exciting celebrities to take on guest roles. For example, wrestler Daniel Bösch and former Miss Switzerland Anita Buri appeared in TITANIC - THE MUSICAL in 2015. In 2017, comedian Claudio Zuccolini and presenter Monika Fasnacht stepped onto a musical stage for the first time for SATURDAY NIGHT FEVER. And in 2018, ex-Mister Switzerland Jan Oliver Bühlmann also made his debut as musical actor and Casanova Gustav in DIE SCHÖNE UND DAS BIEST. Of course, we photographed the spectacular performances and the celebrities' preparations. Afterwards, we presented the media with the produced Content available. As a result, we achieved extensive coverage in national, regional and local media every year. The additional public attention led to many curious visitors to Walenstadt and thus to increased ticket sales.

Rules of etiquette with Vujo

In addition to basic communication, in 2014 we put on a special PR stunt together with ex-bachelor Vujo Gavric before the premiere of the musical MY FAIR LADY on the Walensee stage: an etiquette course with the ex-bachelor. The play revolved around the flower seller Eliza Doolittle, who, despite her vulgar and obscene language, was to be educated to become a refined lady of British society. Together with the other actors, Vujo had to prove his manners and pass an etiquette expert. The action was accompanied by photography and the produced Content made available to the media. Thanks to national coverage in important people media, we generated additional attention for the unique production on the Walensee stage.