Skip to main content

PR for start-ups

We love you, dear start-ups! Why? Because you have great ideas! Because you are creative, have good stories and love what you do. Because you are young, dynamic and full of drive - ready to conquer the world and the market.

Contact uslearn more

You bring everything with you: Know-how, passion, a well thought-out business plan. And the most important thing: an idea that the market has been waiting for - and that you want to share with the whole world. But how? How do you get investors to believe in you and invest in your company? How do you manage to make your product or service the talk of the town? The answer is: with PR and good storytelling.

"If I was down to my last dollar I would spend it on PR" Bill Gates

Why PR is so incredibly important - and attracts investors

PR is the perfect multiplier that gets your story out into the world and makes you known. In combination with a good marketing plan, it is the icing on the cake. You'll be surprised what PR can do for a young company.

Start-ups with a limited budget often lack the money for large advertising campaigns - which is why PR is perfect. You invest X amount and, ideally, this results in several media reports that correspond to a multiple of the amount invested. Of course, you can also rely on classic advertisements. But honestly, an editorial article is worth so much more - it gets the full attention of media consumers and potential investors and is seen as credible.

Why the media love start-ups

And the best thing is: You have it really good - because the media love you. Start-ups are predestined for PR. You're practically fresh meat for journalists: You have an innovative business idea, are new to the market, have an exciting start-up story and an incredible amount of potential for storytelling. The media crave such stories and are happy to support young companies.

How PR works

PR is not just a press release. PR is much more. It is searching for and finding stories. And telling them to the media exactly the way they want to hear them. PR is nothing more than serving journalists a story on a silver platter - your message well packaged in a story that the media want to hear. A curated mouthpiece for your company, so to speak.

What do we do to get to the stories? We analyze you and explore every detail of your story. We search - and always find. What is everyday life and normality for you may already be the next headline for the media. They just tend to overlook them sometimes - who hasn't experienced it: you can't see the wood for the trees.

PR doesn't have to be expensive

When you think of PR - and then in combination with an agency - you often associate budgets that are galaxies away for a start-up. That doesn't have to be the case. PR is also possible with a small budget. Because we think small, authentic and innovative companies are so great, it is a personal concern of ours to tackle, support and help start-ups (after all, we were once a start-up ourselves).

And PR is also very straightforward. Let's be honest: you have more important things to do than worry about media texts, media distribution lists and suitable storylines. You could concentrate on your core business and we'll take care of the journalists as your professional media office.

The perfect match: our offer for start-ups

Fancy more? Because we like it uncomplicated, we have put together a PR package especially for start-ups - because we know what it takes. It includes the most important measures and the first steps into the media world. Perfect for a launch, a new opening or the initial communication of your start-up. Without any fuss. You'll be perfectly equipped.

And this is how we support you:

PR package for start-ups

Joint kick-off meeting

Brainstorming and development of storylines

Creating an individual media distribution list

Researching and writing a media release

Media mailing to the individual distributor

Handling media inquiries and arranging interviews

Organization of media stories and placement of stories

Creation of a media review to monitor success and debriefing

Costs: from CHF 10,000 plus VAT.

Get in touch with us!

Should it be something solid?

After the first PR push, do you want us to keep talking about you? We're also prepared to keep dating you over a longer period of time. You invest a fixed monthly amount and we make sure that you are always in the media and remain present throughout the year.

Or would you like to try a PR stunt? Produce a cool video? Or is a podcast exciting for you? Let's tackle it together!

Let's conquer the world together!

We're in - you too? Our motto is: Let's team up and go full throttle! You can simply give us a call and tell us about your start-up and your plans (we're straightforward and honest here too). And if you want to get started right away, then let's go! We are super fast and flexible.

Would you like to make an appointment right away? Fill out the form and we'll get back to you. Without any obligation for a tempting introductory coffee. And if you'd rather take matters into your own hands, we'll be happy to provide you with a checklist for your PR debut.

Start-up PR Podcast

Or listen to our podcast here. Ferris Bühler and Larissa Eichin talk about how you can go through the roof with your start-up thanks to PR.

What our customers say

"I'm grateful that I was able to concentrate on the essentials as a director and producer during my first own musical production and outsource the media work - I simply wouldn't have found the time for it.

Tino Andrea HoneggerDirector/Producer and FBC client

"As a young company, we want to set up a new major event with the SunIce Festival St. Moritz. It was a major challenge that cost us a lot of time and energy. We quickly realized that PR is a very important factor that brings us a lot of attention and that we need to get professional support here. By positioning ourselves authentically in media work, we benefit in other areas.

Loris Moser and Quirin HaslerCo-Founders SunIce Festival

"When you launch a new product like a podcast, it naturally needs to be publicized in order to get listeners. Media work is essential for marketing. I would advise everyone to get professional PR support and invest in this right from the start. It's worth it!

Mirjana ZuberHost of the podcast "A Road to Success"

"Thanks to reports in the major media, my fashion brand became known right from the start, was taken seriously and my online store exploded. I would invest in PR again without hesitation.

Alessio IannattoneFounder Mariggi and FBC customer

We have brought these start-ups into the media

Introduce us to your start-up!

Get in touch with us!