We have not been idle in recent months. In addition to cool projects for our customers, we have been busy screwing, gluing and testing in our office in Baden. Now the time has come: We proudly present our new storytelling podcast StoryRadar. StoryRadar is aimed at anyone who works in the marketing or PR sector, who manages social media channels or writes newsletters and websites – in short: all those who are looking for inspiration for good stories.
Here it is: our podcast StoryRadar. PR and storytelling professionals Ferris Bühler and Larissa Eichin talk weekly about trends from the world of storytelling, PR and media and welcome exciting guests who tell their own story or talk about the PR sewing box. Curious? Listen to the first episodes here \u2012 StoryRadar is now available on Spotify, Apple Podcasts and Google Podcasts.
Episode 1: Why PR Isn't Enough Today
Ferris Bühler and Larissa Eichin explain what storytelling means in the corporate world and what advantages tailor-made, topical and cross-departmental storytelling can have. Click here for the episode.
Episode 2: Storytelling Made Easy \u2012 with Sandra Casalini
Our storytelling expert Sandra Casalini has already written a multi-part blog series on storytelling. In this episode, she explains what storytelling is all about, what it has to do with children, and why a celebrity alone can't necessarily tell a story. Click here for the episode.
Episode 3: Finding Really Good Stories \u2012 with Sandra Casalini
A good story, but no one cares about it? Sandra Casalini shows what happens when we forget that stories are meant to be aimed at people and explains why no one wants to hear the same story twice. She also gives helpful tips for the creation process and reveals why regular media consumption is imperative to find out what moves people. Click here for the episode.
Want more? In the coming weeks, you can expect exciting topics around PR and marketing as well as great guests such as Mirjana Zuber, Max Sieber and Mike Candys.
You can subscribe to StoryRadar here:
Have fun listening!