Successful destination marketing is an art. As a 360-degree storytelling agency, we know only too well that it's about much more than just pictures of beautiful beaches. Our best cases show that we love telling stories for airlines, hotels and destinations and are always breaking new ground.
"Good destination marketing manages to get people excited about a particular destination so that they want to spend their vacation in that country." Ferris Bühler
PR stunt: Cristo on the Uetliberg
For the launch of the non-stop flight to Rio de Janeiro in April 2016, we placed its landmark - the Cristo Redentor - on Zurich's local mountain without further ado. The statue became the "talk of the town" and we even enjoyed international media coverage. The statue also ensured positive image promotion for Edelweiss, as the countless selfies and posts with the Cristo activated the community.
Rebranding: Fabulous mountain world
In summer 2017, the Engadin mountain railroads Corvatsch, Diavolezza and Lagalb merged to form the umbrella brand Corvatsch AG. The new umbrella brand needed a completely new corporate identity and corporate design. For this, we consistently relied on our specialty, storytelling, and wrote story(s). Individual logos were created for all three mountain railroads, which can be combined to form an umbrella logo. The result was a strong brand with a uniform CI/CD that can be expanded at any time.
Content production: Pura Vida in Costa Rica
We organized a special trip on behalf of the tourism authority ICT Costa Rica and Edelweiss. We had the star actress Melanie Winiger and a team from Schweizer Illustrierte, the largest people magazine in Switzerland, "in our luggage". What came out of this VIP media trip: several media stories with different storytelling in various Swiss magazines. Of course, we also used the dream destination for an unforgettable content production. One trip, diverse output on countless channels - it couldn't be more productive and efficient.
Marketing campaign: Grand Hotel Kronenhof
To promote the spectacular fall season in the Engadine, we created an eye-catching visual for the 5-star Grand Hotel Kronenhof. "Pacific engadina" stands for lightness, calm and serenity, and the ballerina in the campaign dances effortlessly through the hotel, creating a magical atmosphere. The photo and video content was used in a DOOH campaign throughout Switzerland.
360° Service: Lead agency La Val Hotel & Spa
Since November 2019, we have been supporting a four-star hotel in Brigels with PR and media work. We have already implemented several exciting PR stunts and content productions for La Val Hotel & Spa. We not only take care of exciting stories for basic communication, but also produce inspiring content on site for the hotel's social media channels. In addition, we create individual media stories and media visits to the mountain hideaway.
Our services
Communication
Creating media stories, building a network of journalists and placing stories
Social Media Marketing
Content creation, community management and social media campaigns
Advertising
Creation, production and media planning for TV and radio commercials, DOOH (Digital Out-of-Home) as well as SEA and e-mail marketing campaigns
Corporate Identity
Branding/rebranding, positioning and brand communication in the DACH region
Events
Creation and organization of B2B and B2C events.
PR stunts
Creation and organization of PR stunts that make your destination shine
Our expertise in storytelling and tourism
Our founder Ferris Bühler is not only President of Swiss Travel Communicators, the leading Swiss network for travel journalists, travel content creators and tourism professionals, he also regularly speaks in the media about tourism topics - for example about Bruce Willis' cooperation with the Swiss region of Davos Klosters and the lack of creativity in tourism marketing.
