HEINEKEN

As a communications agency, we know that language is not the only way to communicate. At best, you manage to appeal to all the senses: that's how you are remembered. And what better way to do this than in the course of the Media relations for a brewery? So we were all the more delighted when Heineken concerning Eichhofthe popular Lucerne beer, came to us. We were able to support Heineken with the communication surrounding the relaunch of the Eichhof label design. And we thought it appropriate to provide the journalists from regional, national and trade media with an all-round carefree package. So we delivered, in the truest sense of the word! As part of the media work, we sent all six newly designed beers to selected media outlets. Packaged in a handmade bottle holder - with photo and video material telling the stories of the individual labels. So you could not only see the new design, not only taste and smell the beer and not only read the stories, but feel them with your own hands. That's what we call storytelling with all the senses.