Selligent Marketing Cloud is the B2C platform for marketing automation. True to the motto "Maximize Every Moment", the Selligent Marketing Cloud unites all marketing channels on one platform and supports marketers in personalizing them - either manually or with the help of artificial intelligence. More than 700 brands from the retail, travel, automotive, publishing and financial services industries rely on the intuitive Selligent Marketing Cloud platform.
Since the beginning of April 2020, we have been supporting Selligent in Switzerland, Germany and Austria in the PR work and with the Event organization. We also produce exciting Photo and video content for the internationally active company. Our first joint project was a real challenge right from the start, as we started in the middle of the coronavirus crisis. This exceptional situation called for our flexibility and creativity: within two weeks, we developed and implemented a complete video campaign consisting of three videos. The online campaign was used by Selligent Marketing Cloud in several European countries in Europe and was accompanied by us with PR measures.
The aim of the campaign was to show marketing managers how they can manage their day-to-day work digitally even in times of crisis and how they can reach their customers on all channels with the right messages. To this end, we staged funny everyday situations in the home office during coronavirus times in the short videos, emphasizing the advantages of automated, AI-supported marketing activities.
