Public relations, reputation management, brand awareness: PR is much more than "just" media relations. Anyone who knows us knows that we put our heart and soul into getting the best for our clients and always surprise them with new, creative ideas. In our blog, we reveal what PR can do - from A to Z.
A for article: They are the desired result of media work. However, the work is not done with a media release alone. With gripping storylines and unique content, we find the right place in the right medium for our clients and their products.
B for briefing: Whether internal or external, briefing or debriefing - our clear and detailed briefings help customers, partners, VIPs and team members to implement agreements as desired and avoid misunderstandings.
C for content: Content is key! Whether video, photo, text or sound, whether for our customers' media or channels: We know what content is needed for a successful story and can deliver it thanks to our competent partners.
D for distribution: If content is created, you have to think about the distribution strategy. Content can be played on several channels: from social media to blogs and the media. This allows you to get the most out of a story and tell it simultaneously on different platforms. A format adjustment or a short or long version is often enough.
E for event: Whether it's a party, customer event, trade fair appearance or roundtable - we plan and organize every event. event with great attention to detail and exciting programs that provide really good material for stories.
F for photos: A picture is worth a thousand words. Sure, we're good with words, but messages coupled with an emotional image are often remembered longer. We like to produce both at the same time so that we can deliver a finished story to the media.
G for guerrilla: Whether it's Cristo on the Uetliberg or James Bond in Brigels: with creativity, good planning, the right timing and our unconventional approach, we can always make our clients stand out from the crowd and become the number one topic of conversation.
H for Homepage: Nowadays, a professional online presence is indispensable. Because first impressions count. We are happy to take a closer look at our customers' websites and help them optimize them.
I like ideas: Ideas. Content. Stories. The order of our agency motto already shows the importance we attach to ideas. Our ideas are our capital. They help us to constantly reinvent our clients, their products and ourselves and to develop unique stories from them.
J for journalists: you decide which story is published in the end. With our well thought-out stories, coupled with interesting content, we have been able to build up a close network of journalists over the years who are always happy to draw on our input.
C for crisis communication: A crisis can have many faces, but communication always plays a role in overcoming it. We advise our clients in an emergency and help them to remain calm and take a structured approach, even in emotionally stressful situations.
L for logo: Logos are much more than small images, they are the embodiment of a brand. Their importance should never be underestimated. We therefore not only tell the stories of products and brands, we also create them: from positioning to launch, we take on all tasks relating to branding and corporate identity. branding and corporate identity.
M for marketing: PR and marketing pursue the same goal: attracting attention. We deliberately define ourselves not as a PR agency, but as a storytelling and content agency. For us, the transition between the individual disciplines is fluid and we put together the package that best suits our clients - from classic PR to social media and online marketing through to branding.
N for news value: A story must be relevant for the public and the medium: current, with a local connection, a celebrity or with a surprising and therefore exciting hook. That's why we create stories that people talk about and that editors like to pick up on.
O for opportunities: We love the saying "Making a mountain out of a molehill". As is so often the case with successful PR campaigns, the right timing is the key to success. Behind many a current event lies a favorable opportunity for your own customers - you just have to be a little bold and give free rein to your creativity. Our current example: the Bond video for La Val on the occasion of the Corona situation.
P for project management: Successful marketing must be learned. From planning and implementation to monitoring and completion: We manage our projects successfully and keep our customers up to date at every stage. Thanks to our detailed working methods, our efforts and successes can be tracked and measured at any time.
Q for lateral thinking: Anything but ordinary! With our creative thinking strategy and experimental approach, we are constantly coming up with ideas for PR stunts that even have viral potential - from the snow dealer in Zurich to James Bond in Brigels.
R for results: A common prejudice is that PR agencies do not deliver measurable results. Wrong, we say: On the one hand, the result can be measured by the number of media reports published and the advertising value of the article. On the other hand, the impact on the customer, such as an increased number of visitors to the website after a report and much more.
S for storytelling: It's not for nothing that we call ourselves a storytelling and content agency. Because everything has a story - every person, every product, every event. We find it and tell it where it will be heard and seen. Because we love tracking down trends, triggering emotions and telling stories that move the public.
T for text: Not all text is the same, not even in PR. From portraits, flyers and newsletters to social media postings or SEO-optimized web texts, we offer our clients the full range of our text expertise so that the format certainly fits the story.
U for entertainment: The popularity of tabloid media shows: Today, media must not only inform, but also entertain. This is how they meet our need for distraction and diversion. And this is exactly where we come in: with stories that make you forget your everyday life and make you smile.
V for video: Videos have become an integral part of our lives and are also becoming increasingly important in our everyday working lives: moving images are all the rage in the smartphone age. Thanks to our content know-how and our experienced partners, we are happy to implement all video formats, such as explanatory videos, prank videos or trailers.
W for advertising: PR is not advertising, or is it? Cleverly packaged in editorial stories, we put our clients' products and topics in the media spotlight. A variant that benefits everyone: Cool content for journalists, added value for readers and attention for customers.
X for Xtra-mile: Empty phrase? No way! We put our heart and soul into every project and are happy to go the "Xtra-mile" for our customers. We are also happy to take time out on a Saturday morning to celebrate the premiere of the Löwen musical.
Y for Yeah! No criticism is praise enough? No. All successes, even small ones, deserve attention! So we celebrate our customers' successes like our own birthdays. And we also share the joy of milestones achieved or personal highlights as a team - it's best to celebrate together anyway!
Z for target: Not only our customers, but also we ourselves set ourselves targets. And S.M.A.R.T. goals at that: Specific, Measurable, Accepted, Realisticand Timed. In this way, we not only set ourselves goals, we also achieve them.
Although our alphabet has 26 letters, they are not enough to cover the whole range of terms associated with PR work. If you want to know more: we love to be contacted!