Our long-standing customer Edelweiss has been flying to Las Vegas since 2015. On behalf of the Las Vegas Convention and Visitors AuthorityLVCVA for short, we promoted the vacation destination in Switzerland for the launch of the non-stop flight. In order to bring the attractive US entertainment metropolis closer to the population, we used various PR measures around. We were also responsible for the Event management a unique themed party and designed a creative Social media strategy.