Our long-standing customer Edelweiss has been flying to Las Vegas since 2015. On behalf of the Las Vegas Convention and Visitors AuthorityLVCVA for short, we promoted the vacation destination in Switzerland for the launch of the non-stop flight. In order to bring the attractive US entertainment metropolis closer to the population, we used various PR measures around. We were also responsible for the Event management a unique themed party and designed a creative Social media strategy.

"One Night in Las Vegas"

With a special theme party in the Zurich Club Aura we brought Las Vegas to Switzerland for one night. It was also the prelude to the "One Night in ..." party series for further Edelweiss Destinations. We took over the organization of a unforgettable events. This drew the attention of the media and the public to Las Vegas as an attractive vacation destination. This gave them an understanding of the special features of the US entertainment metropolis. On 200 square meters, videos and photos on a 360-degree screen transported the guests to Las Vegas. We were responsible for the production of the videos, as well as the main show act: the successful Emmy-nominated musician and entertainer Frankie Moreno from Las Vegas. In addition to the Content production and event management, we naturally also took care of media relations. We invited a selection of Swiss VIPs to increase media interest in the event. We also raffled off direct flights to Las Vegas with media partners and produced a storytelling video on site, both for the media and for our partners. As a result, a very large media presence was achieved before and after the event in regional and national print, online and radio media.

"Treasure Hunt" - Social Media Campaign

Also with a view to the new non-stop flight from Edelweiss to Las Vegas, we developed a Social media strategywhich was intended to attract additional attention to the destination in Switzerland. And this is where our particular strength came into play again: storytelling - social media storytelling. In February 2015, we hid small Las Vegas signs in the middle of Zurich. Anyone who found them could win Las Vegas goodie bags with flight and hotel vouchers. The entire campaign was captured by a photographer and a camera team for the production of social media content. Thanks to the broad media coverage in the run-up to the campaign and the large number of participants, awareness of Las Vegas as a vacation destination was increased and a desire for vacations in the "Sin City" was awakened among both participants and the social media community.