We have been supporting the popular food retailer since 2016 LIDL Switzerland with our PR know-how and creative ideas in the realization of Content productions and PR stunts.

Content production FIT WITH LIDL

LIDL Switzerland as a food retailer, is committed to promoting a healthy and balanced lifestyle. This naturally includes physical exercise. To promote this commitment, we created a 5-day fitness program with LIDL testimonial, mother and former Miss Switzerland Anita Buri in 2016. We filmed this in a Content production. Supported by a personal trainer and model Rafael Beutl, Anita Buri shows you how to get fit quickly and easily - no matter where you are. In the video series, we combined many aspects that were important to LIDL. Professional exercises, opportunities to combine sport and family, a sense of home thanks to the video production in Thurgau and healthy nutrition thanks to a food video with René Schudel. LIDL made the video content, which was produced entirely by us, available to its customers online free of charge. In addition, we accompanied the production with PR - and were thus able to achieve national coverage in all important people media and generate visits to the LIDL homepage. We were also able to win Thurgau Tourism as a cooperation partner for the project.

Podcast Schnurri with Buri

Shortly before Christmas 2020, Anita Buri, in cooperation with exclusive partner LIDL Switzerland, launched her own Podcast: "Schnurri with Buri". Each episode features a well-known Swiss personality who is interviewed for 20 to 40 minutes in a cheeky, provocative and blunt manner on various topics - both professional and private. "Schnurri mit Buri" was already very popular after the first seven entertaining talks, so the podcast went into its second round in March 2021. All episodes were recorded in our in-house Podcast Studio in Baden. But of course we didn't just make our studio available to Anita Buri and LIDL: From the concept to the Cover designFrom jingle creation and production to post-production, we implemented everything within our agency. We also produced high-quality video recordings and photo material for use on social media. An appealing and effective Social media campaign made sure that the project reached the right target group via Facebook and Instagram. Of course, we also have the right PR measures and got the Swiss media excited about the podcast. View, GALA, Swiss family, Eastern Switzerland and the Thurgauer Zeitung have also reported in print and online. Curious? "Schnurri mit Buri" is available on all popular platforms such as Apple, Spotify, Google, Deezer & Co.
Fabien Rohrer and Anita Buri recording their podcast in our podcast studio in Baden. © Katharina Weins