We have been supporting the popular food retailer since 2016 LIDL Switzerland with our PR know-how and creative ideas in the realization of Content productions and PR stunts.
Content production FIT WITH LIDL
LIDL Switzerland as a food retailer, is committed to promoting a healthy and balanced lifestyle. This naturally includes physical exercise. To promote this commitment, we created a 5-day fitness program with LIDL testimonial, mother and former Miss Switzerland Anita Buri in 2016. We filmed this in a Content production. Supported by a personal trainer and model Rafael Beutl, Anita Buri shows you how to get fit quickly and easily - no matter where you are.
In the video series, we combined many aspects that were important to LIDL. Professional exercises, opportunities to combine sport and family, a sense of home thanks to the video production in Thurgau and healthy nutrition thanks to a food video with René Schudel. LIDL made the video content, which was produced entirely by us, available to its customers online free of charge. In addition, we accompanied the production with PR - and were thus able to achieve national coverage in all important people media and generate visits to the LIDL homepage. We were also able to win Thurgau Tourism as a cooperation partner for the project.
