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What topics and tools will we be dealing with in 2022? What do you need to consider when planning your communications for the new year? Storytelling experts Ferris Bühler and Larissa Laudadio have found out about the current trends in marketing and communication and reveal the most important tips for topic and content planning in 2022.

Community-generated content, storydoing and buzzwords: the two communication professionals delve into various trends and answer the following questions:

  • Why do I need to use authentic content?
  • How can I run personalized advertising campaigns without cookies?
  • Why is audio content indispensable in 2022?
  • Diversity, inclusion and purpose: What expectations does Generation Z have of companies?
  • How do I merge digital and analog experiences?
  • Best Ager Influencers and Y2K: Which curious trends can marketers take advantage of?

In addition Oliver Heyden, Chief Strategy Officer of pressrelations, provides exciting buzzwords for 2022 that marketers and PR professionals should definitely keep an eye on.

You can request the webinar on communication trends 2022 free of charge by leaving your first and last name and e-mail address in the form below.

Want to learn more about PR and marketing trends? Download our free PR guide here or subscribe to our podcast StoryRadar.

Don't have time to watch a webinar? No problem: we also talk in our podcast "StoryRadar" about trends on an ongoing basis. Larissa Laudadio and Ferris Bühler not only show inspiring examples, but also provide simple tips to ensure that you can take small steps towards modern and effective storytelling.

Here you will find all information about Ferris Bühler's PR seminars.

Copyright: Ferris Bühler Communications GmbH